If these initiatives go well, even CNN can experience stiff competition. Experience shows that when a democratic idea catches steam, no one can tell for sure how far and wide the concept will spread. Just consider the democratic event that unfolded in Tunisia that triggered a similar uprising in Egypt, Yemen, Iran, and most recently, Libya. The same goes for the phenomenal success of Facebook's social networking that its founder originated for the mere purpose of helping people connect with each other. It has even figured in many of the peaceful popular uprisings despite attempts by governments to suppress the medium.
From a business point of view, the fact that any entrepreneur can upload videos of his or her services or merchandise to the Varna video site is a great way of supporting local industries. Some submissions if news worthy can even make it to Bulgaria News, such as for example a story about a local business making great leaps in the international commercial scene, or a landmark event for the local chamber of commerce. The entire undertaking is the brainchild of the City Media Foundation based in Switzerland. In fact, Varna video is just a tip of the iceberg, as the foundation's innovative idea is to form a global network of 68,000 city sites under the umbrella of .vi. Many sub sites are already up and running and just some of these are London.vi, LosAngeles.vi, NewYork.vi, and Paris.vi.
The hoped World Wide Web domination has nothing to do with alien invasion spawned by the widely popular remake of the V television series where aliens attack Planet Earth in order to exhaust planetary resources, although the v in .vi sounds eerily familiar. For best results, every city dweller is encouraged to check out their own city site by simply typing the name of one's city followed by .vi. Chances are that city site is already up and operational with lots of fresh videos to watch. Of course, .vi is classified as a second-level domain that connotes video. People who prefer the long approach can also type www.cityname.vi if they are more comfortable with this method. Just do not forget to substitute cityname with the name of one's actual city.
If all goes well according to plan, the umbrella website can become the biggest portal on the Information Superhighway, someday rivaling Yahoo, Bing, or even Google. To ensure success, there is a bunch of local administrators per city, although it is unknown how these administrators will approach issues such as censorship, piracy, or even pornography. This radical online idea seems to mirror the success of Metro, the daily free newspaper that is already in wide circulation in key North American and European cities. Although Metro has a website counterpart per city, it does not specialize in video uploading but rather in disseminating news in digital and print formats.
As for Varna video, there is no stopping local residents from getting their contributions seen and heard. Those leaning towards becoming a correspondent can already start by fielding their video cam submissions to the Bulgaria News section. Surely, only time will tell if the .vi network will succeed although early signs are very encouraging. It is not as big as Facebook yet, but even the mother of all social networking sites did not become popular overnight.
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